Encouraging a Culture of Outreach in Astronomy Clubs
Astronomy clubs constitute a “marching army” of knowledgeable, experienced astronomy enthusiasts deployed in a national network: an important resource for engaging the public through educational outreach events and activities. The Astronomical Society of the Pacific (ASP) in partnership with the Institute for Learning Innovation
(ILI) and Inverness Research, Inc., has been engaged in a multi-year NSF-supported project focusing on this network and its potential to advance astronomy education and
outreach. The project has explored the culture of astronomy clubs, identified impediments to building cultures of outreach within clubs, and developed and introduced new mechanisms to overcome these impediments and enhance clubs’ abilities to encourage and sustain cultures that value and promote outreach efforts. This paper shares initial research, development and evaluation findings of the project, and describes ongoing
supplemental efforts that continue to advance project objectives.